"Let the world's pets be cared for by the world" is our constant corporate vision. Caring for life brings a new discovery of pet needs and a unique perspective on product development, and is also the source of our pursuit of maximizing consumer value. That's our secret to getting ahead every step of the way. Due to the influence of international brands, almost all pet food on the market currently emphasizes nutrition and functions. Brands of all sizes follow the trend and subdivide their products according to dog breeds and age groups. However, behind the complicated phenomenon, we found that many pet owners have a demand for "delicious" food for dogs and cats - they love their pets and worry that eating the same dry food every day is too monotonous

We absorb the advanced experience of the global industry and continuously strengthen our own research and development strength. With a number of animal nutrition masters and veterinarians as the core, we have established the largest pet food research and development center in Asia, and formulated an annual plan to comprehensively improve palatability and nutrition.。